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So, what is it exactly? Creative Commons Licenses ExplainedĪ Creative Commons license is a type of copyright license that allows a piece of content to be distributed freely. It will also most likely carry a Creative Commons license.
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Fortunately, if you’re looking for free stock footage, most of what you find will be royalty-free. It’s generally a good idea to stay away from rights-managed content if you’re looking to keep things as simple and inexpensive as possible. However, rights-managed content can also be quite expensive.

Rights-managed content is often more exclusive than royalty-free content, so you may be the only person using that footage or image. However, you’ll probably be restricted in where, how many times, and for what purpose you can use the content. These guidelines are laid down by the entity licensing the footage or image, so there are no hard-and-fast rules for what you will and won’t be allowed to do with the content. Rights-managed content comes with a far stricter set of guidelines. The content is considered yours after purchase or download, and you don’t have to pay royalties to the original creator.Īnybody can also download Royalty-free images, so other people and companies around the world may be using the same footage or images as you are. If you download or buy royalty-free footage or images, you can use them as many times as you want, in just about whatever way you want – there are few restrictions. Rights-Managed and Royalty-Free – What Do They Mean?ĭuring your search for free stock footage, you’ll probably come across the terms “rights-managed” and “royalty-free.” These mean significantly different things. You can’t just grab any footage off the internet and use it in your own marketing – but even footage that’s been licensed for public use may come with a set of rules and regulations that you need to understand. Here are the main things you need to know before you start using stock footage in your own work. Of course, you can’t just grab any footage off the internet and use it in your own marketing – but even footage that’s been licensed for public use may come with a set of rules and regulations that you need to understand. Not all stock footage is created equal as far as legality goes. The Legal Stuff: What You Need to Know When Using Free Stock Footage
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If there are any gaps in your self-shot footage, stock footage can patch them without drawing attention to them.

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Make sure to check out One Video - 12 Styles: How to Customize Any Stock Video to Your Brand
